Know Your MLM Target Audience! the 2 Reasons Why People Will Choose to Join Your Home Based Business!
If you do not have a good idea of who your target audience is, chances are slim that you will be successful in Network Marketing. That being said, one of the best ways to ensure success is to know why that target audience will want to join your business opportunity to work from home. Why did you join to be a representative of your company? You will be shocked to know that everyone, including yourself, joins Network Marketing for one of two reasons.
Reason #1 - Hype. Unfortunately, the model for nearly every home based opportunity is to demonstrate how easy it is to make millions of dollars simply by making a list of family and friends and sharing a product or business opportunity with them. We have all seen the breakdown. You get 5, then they get 5, and so on. This idea looks so good on paper that it seems like a fool proof way to get rich.
Reason #2 - Greed. There is nothing wrong with wanting to make a great living doing what you love and helping people in the process. For most people, they really convince themselves they love it because they are tired of being broke. The MLM opportunity has the old lottery appeal where you do not have to work very hard to make a lot of money. We all want that, right?
Well unfortunately, building any kind of home based business (networking or otherwise) is real work. What makes it even more difficult is that most companies will not tell you their trainings will not really make you rich. They have the potential to make you wealthy if all the fruit lines up, but most people give up before things happen.
Companies love to make distributors believe there is no better time than the present to ride the current wave of success right to the bank, but the problem with that is that there is always opportunity. The success depends on the individual and the better you know that person, the better you can help them succeed. How do you do that? Keep reading.
Make sure everyone you sign up to do a home based business understands that they probably will not build a massive organization with their friends and family. The need to find a target audience. It is a statistical fact that has been proven time and time again. It is OK to let them know they are in business, but becoming wealthy in Network Marketing will require an understanding of marketing to only those who have a want, need or desire for the opportunity.
What does that mean? It means that you want your prospects to spend their time with a target audience, people who are already looking for and are in need of what they have. It is a waste of time trying to leverage a pre-existing relationship with a group whom they can then pitch with their products and services or opportunity. Anyone they sign up into their business out of sympathy or guilt will not hang around for very long.
Prepare to encourage any new enrollees that most of the education and training provided by the parent company is geared toward branding the company and will probably drain their wallets faster than they can fill it. Big events and monthly meetings are great for inspiration and networking, but not so great for building their home based business. The techniques taught at these seminars are for the good of the company as a whole and do little to make the independent distributor wealthy.
Proper education for Network Marketing must be provided by mentors who are not associated with the home based business they represent. This means taking yourself and your prospects out of the inner circle that shelters you from the real world and getting down to the basics of marketing for any product, not just the ones you represent. This way if your company ever goes under, you will be armed with the education to market another product or service properly.
Your prospects do not want to spend tons of money in order to start a home based business. If they did, they would have bought a McDonalds franchise before ever showing interest in being a part of your organization. Do not advise them to spend lots of money on expensive leads and company and upline internet systems with a so-called turn-key approach to getting rich. In most cases, they do not work and you will find people quitting with nothing positive to say about you.
Treat people with the same respect you want to be treated with and they will stick around to help you build a huge home based business organization. The best way to do this is to arm yourself with the mindset of a leader and offer proper marketing education as well. When you take away the greed and the hype, you will find that your prospects are grounded in reality and this is what will make the difference between success and failure
William Winch is a Business Growth Specialist who's mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he writes and practices the art and science of mentoring from his home office in Rochester, NY. You can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.
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